Look what they’ve done to my song, Ma!

Ok, so it’s not exactly high-brow, but while we’re on the topic of corporate involvement in entertainment, check out the awful results of Dr Pepper’s attempt to get hip with the kids.

This is the original ‘Chocolate Rain’ song, a minor YouTube hit by the unsigned (and very deep-voiced) Tay Zonday. (You don’t need to listen for more than a minute or two, because it kind of goes around in circles. Catchy, no?)

And here is the abominable Dr Pepper-funded version.

So not hip.